Ma baker Giant Bars were first introduced in 1993 with the simple promise of offering tasty, generous sized oat bars using natural and healthier option ingredients whenever possible. Ma Baker bars were made with non-hydrogenated fats since the very early days - years before it was considered the healthier option by the rest of the market. Similarly with GMO's - Ma Baker was assuring GMO free ingredients as far back as 1999. Other qualities and benefits of the range include suitability for Vegetarians and Vegans as well as being wheat free - which is great news for those on a wheat free diet wanting to enjoy 'real' food. The formula was a great success. The colourful range of bars appealed to a wide range of consumers and the range has grown from just 4 varieties to over 32 varieties today. Sales have grown quickly - and 60 million bars later - the brand boasts selling on average 1 bar every 10 seconds!! In a market saturated by flapjacks and other bars, where fancy brands come and go on almost a daily basis, Ma Baker bars have stood the test of time - proving that high quality, simply presented products offered at a fair price are even more relevant today than ever before.