As the popularity of chocolate grew and spread across Europe in the 18th century, a green grocer named Anthon Berg decided to try his hand at producing the coveted delicacy in Denmark. Driven by impeccably high standards and a relentless dedication to perfection, his quality products soon became favourites among upper and middle class Copenhageners. Customers would wait in long lines outside his store, and to keep their spirits up, Anthon Berg and his staff would hand out small indulgencies to the eager patrons. This spirit of generosity and commitment to superior quality brought people back again and again, and today Anthon Berg chocolates are still produced with these values in mind. In his later years, Anthon Berg passed on his company to his son Gustav, who honoured his fathers wishes to never produce anything but the highest quality chocolate a family oath that has been kept to this day. For over half a century now, Anthon Berg has borne the distinguished title Purveyors to the Royal Danish Court.